Adobe 99U

Rebrand of an iconic conference for creative professionals.

Category

Rebrand, typography, page layout

Deliverables

Branding, advertising, collateral, website, social media

Art Direction

Sean Bacon, Bradford Prairie

Typefaces

Coign, Arboria

Overview

The Adobe 99U Conference is an annual event that inspires creatives to supercharge their work, build incredible careers, and make their ideas happen. 99U offers talks about real-world insights that transcend creative sectors, hands-on workshops and expert-hosted master classes. Their target audience is juniors or art university students, ages 25–35, who are seeking to hear stories and get motivated by professionals. 

Solution

The 99U rebrand uses a monochromatic color palette with a pop of yellow, a versatile, high contrast, and timeless combination that exudes creativity. Typeface Coign was selected for its condensed forms, which combine the systematic approach and the eccentricities of 19th and 20th-century wood. Sans-serif Arboria adds a clean and refined art deco look, and offers a friendly, outgoing alternative to the more reserved designs of the genre.

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© Anna Karpova 2024